War for the Soul.
It also shows that Microsoft is scared enough by the iPad that they don’t want to leave countering it entirely up to the OEMs. Windows 8 is a big bet on tablets as the future of PCs (or at least where the future growth — and profits — will be), but I can’t help but think that its dual UI’s are symbolic of what must be a growing tension within Microsoft between its consumer and enterprise businesses.
Surface is an example of Microsoft making a move to control the greater direction of Windows, and that’s a great thing — it helps when software and hardware come from the same place. However, the tension that comes out in Windows 8 are showing of a greater conflict within the company that may finally bring about the change needed.